In a dim room permeated by the scent of floral and powder perfumes, women, men, professionals and students alike sat awaiting the moment when the renowned Ruben and Isabel Toledo would take their seats on stage.  The couple happily walked into the room and the entire crowd fixed their eyes on the Cuban duo.

Thursday evening, FIT hosted a lecture to talk about the art of Ruben Toledo and its transition from fashion to literature.  Moderating the event was Elda Lotor, editorial director for Penguin Classics.  Recently, three Penguin Classics underwent a cover art makeover.  When deciding on an artist to spearhead that makeover, Lotor said Ruben was the first who came to mind.  “Penguin wanted to reach out to a wide variety of readers…and [Toledo] reinvents classic, iconic ideas.”

Wuthering Heights, Pride & Prejudice, and The Scarlet Letter were the three books chosen to feature Toledo’s interpretations.  The artist said that the books were just fascinating, citing Wuthering Heights as his favorite.  When asked what he defined as a classic, be it in fashion, literature, music or art, he responded, “Things that last forever.  It has to have a soul.  When it has a soul and it is sincere, it lasts forever.”

As the evening continued, a slideshow displayed Toledo’s work, beginning with his satirical fashion illustrations in a 1988 issue of Details magazine, to his most recent advertising campaigns for Nordstrom.  It was evident from the audience’s oohing and aahing that the artist’s work is fascinating.  He has worked on textiles, cigar boxes, mosaics, murals, posters, stamps, mannequins, and cover art.  The artist has been inspired by the likes of Warhol, Halston, New York City, street people, and most importantly, his wife Isabel.

Toledo urged young, aspiring artists and students to pursue their creative interests.  “You have to do what you love,” he said.  “Do what you would do if no one else was looking.  To get it right is not important.  The spirit is important.”

Lotor and Toledo surprised the crowd by revealing that three more classics will undergo a Toledo makeover: The Picture of Dorian Gray, Dracula, and Jane Eyre.  Toledo took the time to sign and draw a personal picture for each fan during the book signing that followed the lecture.

One could not have left the event feeling any more inspired, alive, and mesmerized.  After all, that is the aim of Toledo’s work.